In a statement posted on Trover’s blog, CEO Jason Karas said: “Expedia’s mission is to revolutionize travel through technology, and they believe Trover’s beautiful content and social experience is a great fit with this mission. We can’t imagine higher recognition for our community”
Financial details of the acquisition remain under wraps. In 2013, Trover raised $2.5 million in funding in an effort led by fellow travel company Concur’s Perfect Trip Fund. This brought Trover’s total funding up to $5.4 million, which included the remaining funds that were used to build Trover from the ruins of Travelpost, an online travel review site that shut down in January 2011.
“At Expedia, it’s fair to say we believe in the power of travel,” said an Expedia spokesperson in an email to Digital Trends. “It can transform people. So an important part of our job is to inspire travelers. One way we do this is by igniting dreams through beautiful pictures of amazing destinations. We are excited to explore the compelling opportunities this partnership presents.”
Its unknown at this time whether Expedia is acquiring Trover for the talent or if it plans to integrate the service’s functionality into its own platform. For the time being, though, Trover says its platform will not only remain the same, but “gain a boost” from the 450 million visitors Expedia has every month.
