Skip to main content

Sony thinks bokeh, budget and bright with the latest A7 camera accessories

Sony is stepping their bokeh game up a notch — the latest E-mount 100mm lens has the highest quality bokeh yet for their Alpha lens series, the company says. On Tuesday, Sony announced a new FE 100mm f/2.81 STF GM OSS lens and an FE 85mm f/1.8 prime, along with a new radio-controlled flash.

The new 100mm is made with bokeh in mind, Sony says, with a new 11-blade aperture designed specifically for enhancing those out-of-focus areas. A new optical apodization element helps create smoother transitions between those in-focus and out-of-focus areas, creating more separation between the subject and the background. Sony says the apodization is similar to the way a neutral density filter increases in density toward the edges, helping to add more depth to the image.

The lens, part of the G Master flagship series, uses a quiet direct drive motor compatible with both contrast and focal plane autofocus systems. A built-in macro switching ring allows photographers to get .25x close-up capabilities. That OSS in the name, of course, means that the lens is stabilized. As a member of the company’s high-end line, the lens is also weather sealed.

The more affordable 85mm f/1.8 is designed for a wide user base from enthusiasts to professionals, Sony says. The 85mm, a popular focal length for portraits, uses a nine-blade aperture. The lens uses a double linear motor for fast, quiet autofocus, Sony says. A shortcut button on the lens allows photographers to lock the focus, or the control can be custom set to other functions instead.

Along with the two new lenses, Sony introduced a new flash, HVL-F45RM, designed to work with the A7 series. The compact flash uses radio control, which means photographers don’t need to have a direct line of sight between the flash and a transceiver. A second flash could also serve as the transceiver instead.

Sony says the flash boasts a 210-burst battery life along with an enhanced LCD screen and updated menu. The flash unit is sealed to protect against dust and splashes.

Both lenses will ship to dealers in North America in March, with the 100mm selling for $1,500 and the 85mm for $600. The flash will follow in May for about $400.

Hillary K. Grigonis
Hillary never planned on becoming a photographer—and then she was handed a camera at her first writing job and she's been…
The best cheap cameras

If you're looking for a camera that's an upgrade over your phone, but also costs less than your phone, the original Sony RX100 is the best cheap camera you can buy. Cheap, of course, is relative, but the first-generation RX100 offers great image quality in a compact size that rivals the best compact cameras of today. Better than buying used, Sony keeps older models around at lower prices, so that you can save a ton of money and still get a new-in-the-box camera with a full warranty.

Buying an older camera isn't the only way to find a good deal, however. The other strategy is to go with newer, but lower-end model. These entry-level cameras often lack the level of control offered by higher-end models, but often have image quality equal to more expensive models. For other choices, check out the best mirrorless cameras, best Black Friday camera deals, and best point-and-shoot cameras.
At a glance

Read more
Sony’s latest wireless earbuds and headphones bring bass at a lower budget
Sony WH-CH710N headphones

This is not an April Fool’s joke. On April 1, Sony announced two new true wireless products -- a set of headphones and a pair of earbuds.

The $199 WH-CH710N headphones and the $129 WF-XB700 earbuds have been added to Sony’s lineup of wireless listening devices, with both set to be available for presale this month. The WH-CH710N will be available in black, and the WF-XB700 will come in both black and blue.

Read more
Sony’s new ultra-wide, ultra-bright lens is the widest E-mount prime yet
sony fe 20mm f 18 g announced f18

Introducing FE 20mm F1.8 G | Sony | Lens

Sony’s E-mount lens lineup just gained a new member. Announced on February 25, the Sony FE 20mm f/1.8 G is the widest prime lens yet for the native full-frame E-mount family. While Sony has zoom lenses that go even wider, the 20mm offers a brighter f/1.8 aperture along with a design that’s ideal for astrophotography, street photography, environmental portraiture, and video, the company says.

Read more