Skip to main content

Stills not enough? Here’s how to post an animated GIF to Facebook

how to post an animated gif on facebook 52084897 l
Maxim Lupascu/123RF
It’s 2016, and the rise of the meme has catapulted the animated GIF into the public eye. Where once we might have posted a boring picture or an obnoxious video, GIFs now reign supreme. In essence, they function as short, silent video clips that loop endlessly, which makes them the perfect media format for capturing the spectacular slam dunks and viral dance crazes that sweep the web.

The GIF is a natural encapsulation of today’s society. It’s easy to make, easy to share, and — best of all — it’s built for a shorten attention span. Video looping services such as Boomerang and the soon-to-be-late Vine have tweaked the format, but GIFs live on due to their versatility. We expect our technological mediums to work together seamlessly, and the file format is a perfect example. That’s why, in 2015, Facebook introduced GIF support. Now, you can dominate your friends’ feeds with moving pictures! It’s like the late 1800s all over again. Read on to find out how.

Writer’s note: Although Facebook supports GIFs, the social network currently doesn’t allow you to upload them. Uploading a GIF using the “Photo/Video” tool will simply upload a single frame of the GIF as an image. 

Step 1: Choose a GIF and copy the URL

First, you’ll want to find a suitable GIF. If you have one in mind, great. If not, there are scores of GIF-hosting websites out there — GIPHY, for example — where you can search for the perfect match. Once you’ve found it, copy the URL. Some sites will offer explicit links below the image in question, while others will require you to copy the link from the address bar or right-click on the GIF and select Copy Image Address from the pop-up menu.

Step 2: Paste the URL into Facebook

The next step is to post your GIF to Facebook. You can post the GIF link as as a status update in your News Feed, or on the walls of your friends and groups. You can even post the link in event pages, or send a GIF via Facebook Messenger! Once you paste the GIF’s URL into the appropriate field, you should see a preview of the GIF below the text box. You’re now free to delete the URL and replace it with a caption. Click the blue Post button when finished.

Congratulations! You now possess the power to post GIFs to Facebook. Now, try to use it for good instead of evil.

Nick Hastings
Former Digital Trends Contributor
Nick is a Portland native and a graduate of Saint Mary's College of California with a Bachelor's of Communication. Nick's…
When is the best time to post on Facebook?
A smartphone with the Facebook app icon on it all on a white marble background.

Knowing when to publish your Facebook posts to gain maximum exposure is important if you're trying to bring more attention to your brand or business. But figuring out the best timing can be a bit tricky as there's no real clear-cut answer that works for every Facebook page. And that's because the optimal timing for different Facebook pages will vary depending on the browsing/viewing habits of their respective audiences.

In the guide below, we'll answer a few of your questions about when to post on Facebook (generally), and we'll mention some ways to figure out the best publish times for your specific Facebook page.
Is it better to post in the morning or at night?

Read more
You can now use the Add Yours sticker on Reels for Facebook and Instagram
A series of three mobile screenshots on a gray background showing the new Add Yours sticker for Facebook Reels.

As of today, Facebook and IG creators have six new features they can use for their Reels content. But of the six, the most intriguing feature is support for a sticker prompt that was first used and popularized in Instagram Stories.

Meta announced via a Facebook video post that, in addition to all of its other new Reels-focused features, it would now offer support for its Add Yours sticker prompt in Reels for both Instagram and Facebook.

Read more
Facebook is courting creators with a new Music Revenue Sharing
Facebook Website

A new revenue sharing program from Meta now allows Facebook video creators to make money off of videos that include licensed music.

On Monday, Meta announced via a blog post the launch of Music Revenue Sharing, a new program that lets creators earn money on videos that include "licensed music from popular artists."

Read more