Fujifilm’s budget mirrorless cameras get a boost with focus, portrait firmware
The Fujifilm X-A3 and X-A10 is getting an upgraded with better low-light autofocus performance and an enhanced portrait mode.
Due to high demand, Fujifilm's medium format mirrorless is seeing a delay
Due to high demand, the Fujifilm GFX 50S will be delayed for another month -- but there will be free tethering software.
$2,600 shades of gray: Modified Fujifilm designed to shoot better black and whites
These modified monochrome Fujifilm cameras may be cheaper than the Leica Monochrome M, but they're more expensive then their color siblings.
Fujifilm just developed a faster, cheaper organic sensor
Organic sensors are said to have better color and low-light performance, and now Fujifilm has reached another milestone in their development.
Iridient X Transformer brings powerful Fujifilm RAW processing to Windows
Iridient Digital is bringing its high-end Fujifilm RAW processing to Windows with Iridient X Transformer, currently available in beta.
Fujifilm executive: ‘Video is a huge growth area for us’
Following the launch of the X-T20, its second 4K camera, Fujifilm says it will continue to innovate in video.
The new Fujifilm X-T20 is the X-T2’s fraternal twin, with a friendlier price
Fujifilm repackaged the high-end X-T2 to shave $700 off the price -- yet the camera still includes the same sensor, processor, and even 4K.
Fujifilm brings the X100 series up to speed with faster, higher resolution X100F
The X100F uses the same 24MP Xtrans III APS-C sensor and X-Processor Pro from the X-Pro2 and X-T2 along with a new 325-point AF system.
No, disposable film cameras are not dead — Fujifilm is giving them a makeover
Fujifilm is redesigning the disposable film camera and asking fans to pick out the new look. The new design will go on sale later in 2017.
At $6,500, Fujifilm’s GFX 50S will take on both medium format and full-frame rivals
The 50MP mirrorless camera will sell for $6,500, well below its medium format rivals and right in line with flagship full frame DSLRs.
Fujifilm’s waterproof camera can dive a little deeper, shoot a little brighter
Fujifilm's latest waterproof compact includes a backlit sensor as well as a 65 foot depth rating. The company also announced a silver version of the X-T2.
Videos show glimpse of Fujifilm medium format — here’s what we know so far
A series of YouTube videos is offering a glimpse into shooting with Fujifilm's upcoming medium format mirrorless camera, the GFX.
Too shy to shoot? Street photographer Valerie Jardin shares her top tips
Having walked countless miles through cities around the world, street photographer Valerie Jardin has gathered a wealth of experience in her field.
Fuji’s latest mirrorless boasts an unobstructed flip screen for selfie lovers
Fujifilm's latest budget X-A10 mirrorless camera offers a 100 percent view on the selfie screen -- but sacrifices the hot shoe slot and a few megapixels.
Fujifilm is expanding with third plant for semiconductors and image filters
Fujifilm's semi-conductor subsidiary -- which manufactures color filters for digital camera sensors -- is expanding with a third plant.
A (sort of) free firmware update gives the Fujifilm X-T2 tethering capabilities
Shooting and saving (or displaying) directly to a computer will soon be possible on Fujifilm's flagship X-T2 with a firmware update -- with a catch.
Fujifilm releases new ‘black’ and ’sky blue’ Instax Mini film
As a result of a survey posted on its Facebook page, Fujifilm has announced the release of two new colors its Instax Mini film packs will be offered in.
Designer inspired by Iceland creates holographic dress with a photo printer
The secret behind the shimmery material in Yuima Nakazato's work involves images printed onto a film-like material, then folded into over 1,000 shapes.
What a tease: Fujifilm offers glimpse of upcoming square instant film camera
Fujifilm announced last month that a square instant film camera was in the works, but now the company has released a glimpse of what that camera looks like.
Another camera giant has filed a lawsuit over 'gray market' products
Fujifilm is seeking damages from over 50 defendants for selling gray market products -- and it's not an uncommon occurrence.
Looking for a new camera? The latest gear to emerge at Photokina 2016
Gear addicts had no shortage of new tech to drool over as Photokina 2016 brought several major camera announcements this week.
The Fujifilm Instax Mini 70 by Michael Kors is an instant camera for fashionistas
Fujifilm and Michael Kors' Instax camera collaboration features a metallic gold finish and the fashion designer's signature emblazoned on the back.
Forget medium format: Fujifilm announces new square-format instant camera
Slated for spring of 2017, Fujifilm plans to further expand its line of instant photography products with the new Instax Square film and camera.
Fujifilm goes bigger and lighter with new medium format mirrorless camera
The rumors were true: Fujifilm announced the development of a mirrorless medium format camera with a 50-megapixel sensor to be available in early 2017.
Fujfilm instant film shooters, the wait for black and white is over
Fujifilm's instant film cameras now outsell its digitals -- so the company has released a new black-and-white version for its Instax Mini cameras.
Fujifilm updates compact X-series mirrorless lineup with X-A3, adds 23mm f/2 lens
Fujifilm's latest camera is loaded with features for the selfie photographer, including a 180-degree tilting screen and touch gesture control.
Pick up a dozen free Lightroom presets for Fujifilm X-Series cameras
Fujifilm X-Photographer ambassador Samuel Zeller has created a growing collection of Lightroom presets designed specifically for use with Fujifilm X-series.
Fujifilm gave us a sneak peek at its first U.S. retail store, and it’s a wonder
Fujifilm hopes to inspire a "photo renaissance" with it's first U.S. retail store. The store will showcase the latest gear and offer workshops and events.
Camera lost at sea for three years headed back to owner in working condition
Could this be the camera survival story to end all camera survival stories? This Fujifilm model turned up after three years in the sea -- and it still works.
One of Fujifilm’s top-of-the line cameras can’t do top of-the-line features, company admits
While the X-Pro2 will receive the X-T2's improved AF performance thanks to a firmware update, X-Pro2 users hoping for 4K are sadly out of luck.
Fujifilm pulls firmware update after software renders lenses useless with some bodies
A lens firmware update is temporarily offline while Fujifilm works to fix a compatibility glitch.
X-T2's advanced video features mark a turning point for Fujifilm X-series cameras
The Fujifilm X-T2 is the first X-Series camera that will appeal to video professionals – for reasons that go far beyond 4K.
Video shows off the Fujifilm X-T2’s impressive autofocus compared to a DSLR
Two photographers set out to see just how Fujifilm's new AF system works by pitting it against Nikon’s full-frame D810 at a horse race.
Fujifilm’s X-T2 retains retro styling, but shoots faster, and now in 4K
Fujifilm has a new flagship mirrorless camera, the X-T2. It uses the new 4K-capable X-Trans CMOS III sensor and a faster, more accurate autofocus system.