Skip to main content
  1. Home
  2. Wearables
  3. Products

Apple Watch graces the cover of Vogue China, as iPhone 6 preorders top 1 million in 6 hours

By

apple watch vogue china cover iphone 6 preorders start
David Sims/Apple
Apple’s star still shines bright in China. Not only will the Apple Watch grace the cover of Vogue China this November, but the iPhone 6 and 6 Plus are selling like hotcakes. Preorders opened in China on October 10 and within 6 hours, 1 million handsets were ordered from the three main carriers: China Mobile, China Telecom, and China Unicom. Thousands more were purchased from Apple’s online stores and authorized resellers across the country, according to Tencent.

It’s unknown how many more iPhone 6 units were preordered after the first 6 hours, but reservations for the new iPhones reportedly topped 9 million prior to the start of preorders. Apple is expected to sell even more new iPhones in China when the devices arrive in stores on October 17. So far, estimates place total iPhone 6 sales from the first two weeks around 21 million units. Now that China and India have been added to the long list of countries where the iPhone 6 and 6 Plus are available, sales are expected to rise even higher.

Cover-Nov-2014-for-meng-700x902
Image used with permission by copyright holder

Naturally, Apple hopes the same thing will happen with its first venture into the wearable market. The company has been hard at work to combat the nerdy, ugly image of smartwatches. The Apple Watch already appeared at Paris Fashion week, its designer Jony Ive gave a key interview to Vogue — which ended in an endorsement from the noted fashion magazine, and now, famous Chinese model Liu Wen will wear the Apple Watch on the cover of Vogue China’s November issue.

Recommended Videos

Angelica Cheung,Vogue China’s editor-in-chief, told Business of Fashion that she was impressed by Apple’s focus on design and the attention it paid to making an attractive device for women. “I just thought that they combined technology, style, and functionality and were very modern and, therefore, perfect accessories for the modern-day woman which is what the Vogue China woman is about,” she said.

Vogue China Apple Watch
David Sims/Apple

A preview of the cover is already available and the Apple Watch is the center of attention, strapped onto Wen’s wrist. It’s unclear how well Apple’s strategy of cozying up to fashion magazines will work when it comes to convincing customers to buy the Watch, but Vogue sure is giving the device a lot of attention lately. Apple’s decision to target Chinese women specifically, may be explained by the dominance of women buyers in China’s luxury market.

Editors' Recommendations

Topics
Malarie Gokey
Malarie Gokey
Former Digital Trends Contributor
As DT's Mobile Editor, Malarie runs the Mobile and Wearables sections, which cover smartphones, tablets, smartwatches, and…
Apple Watch Series 6 vs. Apple Watch SE
apple watch series 6 vs se comparison feature

Last week’s Apple event came with a slew of announcements. Some were as expected, such as the new iPad Air. Other things were missing entirely, such as the new iPhone 12. However, at the event, Apple announced not one, but two Apple watches: The Apple Watch Series 6 and Apple Watch SE. Apple boasts that the SE offers all the same great features at a lower cost. Well, we put the two side by side to see if the cheaper SE really stacks up against its bigger (and pricier) brother, the Series 6.
Specs

Apple Watch Series 6

Read more
eBay Flash Sale: Save on Apple Watch, iPhone XR, and Microsoft Surface Pro 7
apple watch series 3 4 5 best buy discounts 2 smartwatch 2018 720x720

If you're considering upgrading your personal electronics, this month's Memorial Day Sales are an excellent time to make choices and save money. eBay has a flash sale on select smartwatches, smartphones, laptops, and audio equipment. We picked five of the best deals on personal electronics from Apple, Microsoft, Samsung, and Sony.

Shipping is free with the deals below, and the discounts range from 26% to 43%, although quantities are limited, according to the sellers. The deepest cuts are on open box and refurbished devices, but in our experience, neither situation is a cause for concern. The refurbished units are guaranteed to function precisely like new units and are warranted for 90 days. The open box item, a Samsung Galaxy Smartwatch, comes with a full one-year warranty. The greatest risk you'll face with these deals is missing out on the great savings.
Samsung Galaxy Watch Active 2 (40mm) -- $170, was $299

Read more
Fitbit recalls Ionic smartwatch after several burn reports
best walmart deals on apple watch garmin and fitbit ionic smartwatch adidas edition ice gray silver

Fitbit Ionic smartwatch users need to stop using their devices right now. The company has recalled its Ionic wearable after over 150 reports of the watch’s lithium-ion battery overheating, and 78 reports of burn injuries to the users. It will offer a refund of $299 to the Fitbit Ionic smartwatch users who return the device.

Fitbit has received at least 115 reports in the United States and over 50 reports internationally about the Ionic smartwatch's battery overheating. It is recalling the device as there are two reports of third-degree burns and four reports of second-degree burns out of the 78 total burn injuries report.

Read more