This year, the company seems focused on two goals. The first is delivering its goods as fast as humanly possible, while the second is expanding the areas where it actually sells those goods. To that end, Amazon now sells physical goods in Mexico, where it has been selling Kindle ebooks since 2013.
“Our mission at Amazon is to be Earth’s most customer centric company, and we strive to be the destination where people can find anything they want to buy online,” says Alexandre Gagnon, Amazon’s director of International Expansion, in a press release announcing the launch. “With Amazon.com.mx, customers in Mexico will find more of what they want — the largest selection in the country, low prices, fast and reliable delivery, all with a trusted and convenient experience.”
While Amazon already sells in plenty of countries, this expansion is unique in that Amazon Mexico features more product categories at launch than any other Amazon store has to date. Categories include Consumer Electronics, Kitchen & Home, Sports & Outdoors, Tools & Home Improvement, Baby, Health & Personal Care, Watches, Books, Music, DVD, Video Games, and Software.
One thing customers won’t be able to find is digital music downloads. Instead, Amazon.com.mx offers the standard selection of vinyl and CDs. This seems somewhat strange considering that Amazon’s first foray into selling in Mexico was digital book downloads.
This isn’t the only international expansion that Amazon has been up to lately. Earlier this week we reported that Amazon’s Prime Now one-hour deliveries were rolling out in London, the first city outside of the U.S. to see the service.
