Fake news may be ubiquitous, but it can be pretty inconspicuous, too. But now, in an attempt to make fake news a bit more noticeable, a team from TechCrunch Disrupt London has created an algorithm that tells you when that “news” you’re ready is not as newsy as you may think.
Meet Notim.press/ed — or if you’re reading between the lines (or just through the punctuation), “Not Impressed.” It’s a tool that lets you type in a URL and determine just how trustworthy your source is. But wait, you say, isn’t that relatively subjective? Not exactly.
One of the key metrics upon which Notim.press/ed depends is a website’s Alexa score, which is based on “the browsing behavior of people in [Alexa’s] global data panel, which is a sample of all internet users.” In addition to the site’s
For example, if your URL comes back with a low Alexa rank, not-so-nice sentiment analysis, a high bounce rate, and a clickbait alert, chances are, that’s not “news” you’re reading. Just check out the example TechCrunch posted below.
So if you’re looking for a way to cut down on the non-news in your life, this may just be the tool you’ve been waiting for. Because, hey, sometimes we all need a little help spotting the lies.